From Anheuser-Busch InBev to Disaster Relief campaigns - the range is the point.
Senior Marketing Director | 20+ years | CPG | Nonprofit & Digital Strategy
I'm a marketing director and campaign strategist with 20+ years across some pretty different worlds — Fortune 100 brand management, craft CPG, outdoor advertising, and global nonprofit communications. That range isn't a liability. It's the whole advantage.
What's consistent across all of it: building campaigns that reach the right people and move them to act. I've managed media budgets from $2M to $10M across paid social, email marketing, SEO, CTV, and OOH — hands-on from strategy through performance reporting. Whether the goal is revenue, awareness, or rallying people around a cause, I know how to build the strategy, manage the spend, and prove the results.
In 2024 alone: 149M+ impressions delivered, $2M+ in managed paid media, and multilingual campaigns executed across English, Spanish, and Korean.
Bilingual. Data-driven. Certified in Google Ads, SEO, and HubSpot.
CERTIFICATIONS & CREDENTIALS
Staying current is part of the job. These credentials reflect active investment in paid media, SEO, analytics, AI tools, and CRM applied directly to real campaigns.