The Strategist behind the numbers

I got into marketing because I'm fascinated by people — what moves them, what they ignore, and why. That curiosity is where the creative comes from. But curiosity without structure is just a good idea that never ships. 

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That's where the systems thinking kicks in. I've managed $7M-$10M in annual media budgets for Fortune 100 CPG brand and delivered 149M+ impressions across paid social, email marketing, SEO, CTV, OOH, and live events for mission-driven campaigns. Digital and traditional work best when they work together, and having lived on both sides gives me a perspective most specialists don't have. 

 

I'll be honest, the data side of digital marketing strategy genuinely excites me. There's something deeply satisfying about seeing exactly what's working and why. AI is the latest frontier I'm exploring - equal parts useful tool and rabit hole I'm happy to fall into. I'm currently building fluency in generative AI tools, applying them to campaign strategy, content, and audience analysis. 

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I've built campaigns across English and Spanish-speaking audiences — not just translated, but culturally adapted for the communities they were meant to reach. Multicultural marketing isn't a checkbox for me; it's just good strategy. 

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Off the clock, I'm probably on a road trip with my dog Ziggy, following a tip about a roadside BBQ joint, a weird roadside attraction, or a local craft brewery worth the detour. Live music if we're lucky. Being out in the world — talking to real people, noticing what catches their eye — keeps me sharp in ways no dashboard can replicate. 

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If that sounds like someone you want in your corner — let's talk.

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